Several years ago, YouTube began rolling out a new service called YouTube Red. This was a paid-for subscription service that allowed people to access new features such as watching ad-free YouTube videos. However, back in May of this year, Google dropped the brand name and relaunched the service as YouTube Premium.
We’ve compiled a list of some of the important things you need to know about YouTube Premium, to help you decide whether or not you need it in your life.
What exactly is YouTube Premium?
Simply put, YouTube Premium is a paid membership that offers you an ad-free, feature-rich, enhanced experience across many of Google's video and music services, such as YouTube, YouTube Music, YouTube Gaming, and YouTube Kids.
Features such as offline viewing and the ability to keep a video playing once you’ve minimised the YouTube app are all part of Premium, so if you’re a regular user it might be something you should look into purchasing.
How does YouTube Premium work?
At its very core, YouTube Premium is all about removing advertisements from videos. As YouTube makes a lot of its money from ads, it’s not exactly possible to completely remove them without making you pay up. So, if you’re paying for the service, switching between videos will no longer require you having to wait around for ads to finish.
This feature applies to anywhere your paid-for account is signed in, so if you're logging in on your smart television, you'll be able to watch videos instantly, with no repetitive interruptions.
Features of YouTube Premium
An exciting feature of YouTube Premium is the ability to take part in offline viewing when you’re using a phone or tablet, making downloading a movie to watch on the train a whole lot easier. As well as that, Premium means that you're finally able to play videos in the background, so you don’t have to interrupt your viewing to respond to a text or check an email.
The YouTube Music app is available to use for free but, like Spotify, it has ads that will automatically play every few songs. You’re also unable to download music for offline listening. For ad-free music and downloads, you need to be subscribed to YouTube Music Premium. Music Premium costs £9.99 a month unless you’re already subscribed to Play Music or YouTube Premium, as it comes with both Play Music and YouTube Music Premium already included.
Last but not least, another plus for YouTube Premium subscribers is new content. YouTube provides exclusive videos for subscribers that not everyone will have access to. These are described as "new, original shows and movies from some of YouTube’s biggest creators".
How much is a YouTube Premium subscription?
YouTube Premium will set you back £11.99 a month. If you were already subscribed to YouTube Red, you’ll be automatically transferred over without the small price increase.
You also have the option to pay £17.99 a month to give up to six family members in the same household access to its many features, which can save the family up £53.95 a month.